Marketing was much simpler a couple of decades ago. Advertise on local radio, TV, and try to get some billboards going. Nowadays, the marketing landscape could not be more different. Not only is there social media, but you also have webinars, videos, cold-calling, and e-mails among other things. As such, cleaning business owners that do not have a background in marketing often wonder which ones to use.
Because of this, we decided to go through three of the best marketing channels for cleaning business owners. We will not discuss the disadvantages of others. Rather, we will focus on what makes the following channels great for your cleaning company.
Social Media (Facebook)
This is quintessential in the modern world. Without an active social media presence, you will always lag behind your competitors.
To be more specific, you should especially utilize Facebook. As a cleaning business, the vast majority of your client base is made up of either home or business owners. As such, they are usually over 25 years old (at the very least).
According to research, the vast majority of older people prefer Facebook as their social network. It may not be worthwhile to even have an Instagram or a Snapchat account, as they are usually populated by younger people.
Of course, having a Facebook page to build your brand is important. However, you should also be using Facebook ads. While they are slightly complicated to set up, they are worth the effort. If your social media efforts are not showing the results you desire, hiring a professional marketing service is a good idea.
On top of this, Facebook also provides you with a lot of business tools that allow you to track metrics and make changes to your ad campaigns. This can allow you to see what works and what doesn’t. Overall, this is one of the most cost-effective ways to market your cleaning business.
Videos and Images
This is a part of the cleaning business that many owners overlook. The purpose of the communication channels that you use is two-fold. First, you need to get the customers to look into your cleaning company (generate leads). Secondly, they need to get them to hire you (convert into sales).
It is with the latter part that videos and images help. They not only help you legitimize your business, but they also make sure that your prospective customers have an idea of how you operate. Videos and images should be splattered all over your social media as well as your website.
One very important thing is that you should use videos and images of your own company. Customers want to see you in action before they hire you. As long as you ask the home/business owner for permission, it is a good idea to snap a few pictures of your team in action.
Videos, on the other hand, can be difficult to properly execute. The biggest problem with cleaning businesses that try to make videos themselves is that they do not have the videography skills necessary to make the videos look professional. As such, they end up harming their business.
As such, using a service such as Rocket Fuel by Auguste Global can be a good idea. This service not only shoots your videos for you but takes over your entire marketing campaign. With a service like this, you can forget about marketing and focus on your operations.
Yes, flyers are still a viable marketing channel in 2020. However, the caveat is that flyers should only be used by businesses operating in a certain locality. They are not a good idea for businesses operating in a large area.
Remember that the flyers should usually be colored to ensure that they draw the maximum amount of attention. Here are the three things that you need to mention:
- Who are you?
- What do you do?
- How can you be contacted?
For the last point, it is best to leave a phone number. Along with the phone number, you can also leave a link to your Facebook page, website, or e-mail. Make sure the flyer can easily be read at a distance.
As for distribution, it is best to go door to door in your area of operations (or as large a part of your area of operations as possible). For example, you can target the business district if office cleaning is a part of your service that you want to advertise. Go from building to building and distribute your flyer to each office in your way.
Lastly, remember to use the flyers in an efficient and environment-friendly way. There is no need to litter the streets with them, nor should you just leave them at random places where they will do nothing but litter. It is best to distribute them based on a strategy.