If you own a cleaning service but do not know a lot about websites, you will be wondering about one or two things. The first would be whether or not you need a website for your cleaning business (spoiler alert: you really do!).
The second would be what is the ideal cleaning service web design. There is a good chance that even if you hire someone to do your website for you, they may not know how to set up an ideal website for a cleaning business. They may not even know that you are targeting homeowners of older age rather than people in their 20s. Whatever the case may be, here is everything you need to know about cleaning website design.
Keep it Clean!
This applies to all websites, but it still needs to be said. There is no reason to clutter your website with unnecessary details. Not only does it look bad, but it also hides all of the important info by making it difficult to spot.
You are a cleaning business, and it should show on your website. Make sure that only what’s important is on there. This will also make it easier to optimize your website later on.
Have a Page For Each Area You Serve
This is a common mistake that many cleaning businesses do. If you want to maximize your SEO outreach, you need to have specific keywords for each area.
For example, suppose someone in Woburn, MA wanted to hire your services. When they search for the phrase “Cleaning service in Woburn”, the chances of your website appearing are much higher if you have a page that is specifically dedicated to that area.
As such, it is much better to have individual pages in your cleaning website design for each area that you operate in rather than having a single page that lists all of the areas (although you should have that as well).
Make it Easy to Reach Out
The main purpose of your website is to convert potential customers into clients (ideally lifetime ones). You want them to take the first step towards that road and reach out to you for a quote. This will be difficult if they are unable to find out how to avail your services.
The best thing you can do is to have a huge button somewhere near the top of your website that allows the viewer to contact you directly.
On top of that, sprinkle in links to hire you throughout pages that are designed to convert. This could include landing pages as well as your blog posts and anything relevant.
You should also let clients ask for help easily. Integrating an e-mail address that is clearly visible along with a chatbot in your cleaning website design is a great way to get new customers.
Show All the Main Information on the Homepage
The Homepage is by far the most important part of your website. There is a good chance that more people look at your homepage than any other part of your website.
While you should still stick to the first tip that we gave (have a clean design overall), your homepage should still convey as much information about your website as possible.
Have a Dedicated Page for Reviews
The main thing that may prevent a potential client from hiring you is the lack of trust that exists between you and them. The easiest way to break through this barrier is by having reviews from other clients (real reviews) that showcase your skills.
While you should have a few quotes from clients sprinkled on your homepage, there should be a dedicated page with your reviews for potential clients to look at.
On top of this, make sure that you link your clients to verified review sites such as Trustpilot. This would require you to actively manage and optimize your Trustpilot account, but it is worth it. Once people can verify that you are a trustable cleaning company, they will be much more inclined to hire you.
Link to Your Social Media
Lastly, this should go without saying that you should constantly be trying to build your brand. Link to all of your social media accounts so that clients can follow you and keep track of your activities. Even if they don’t hire your services on the spot, they will be much more inclined to do so in the future.
Consider Delegating to a Professional
Auguste Global are specialists in Custom Websites for Cleaning Business. It is much better to hire us rather than a professional web developer because we have previously worked with innumerable cleaning businesses and know how to better optimize a cleaning website design.
Whether you already have a website and want us to fix its major flaws, or you are a new business looking to get their website up and running, you can count on Auguste Global to deliver. Contact us now to set up a consultation.