If you’re between $50k and $80k a month but still the one fixing every mistake and answering every email, you have a team of “operators,” not leaders. This is the biggest hurdle to hitting a $1M+ year.

1. Identify the Potential

Don’t just promote your best “doer.” Look for:

• Ownership: Do they treat the company like it’s theirs?
• Root Cause Thinking: Do they ask why something broke?
• Influence: Do others naturally follow them?

2. The 30-60-90 Day Transition

• Days 1-30: Shadowing you in meetings and learning standards.
• Days 31-60: Co-piloting. They run huddles while you give feedback.
• Days 61-90: Solo flight. They own the KPIs and the department.

3. Teaching Ownership

Enforce one rule: “Never bring me a problem without a proposed solution.” This shifts them from asking permission to taking responsibility.

4. Managers vs. Leaders

• Managers ensure work is done right.
• Leaders grow the team and improve the systems.
  Give them a scorecard (Profitability, Team Happiness, NPS) so they act like partners, not employees.

Auguste Global: Marketing For Winners.