A maid service is easy to start up. However, it can quite difficult to grow it beyond a certain point. Once you saturate a market, you need to expand your operations into a new area. That said, it is still possible to grow your maid service into a million-dollar business. One of the main factors in doing so will be the way you perform your SEO.
In this blog post, we will discuss the mindset that you should have when approaching SEO for your maid service. We will not discuss specific SEO strategies and tips, as we have already covered those extensively on our blog. Lastly, we will discuss the viability of maid service SEO specialists.
Always Have a Long-Term Outlook
If you are looking to have a million-dollar business, then you must not let short-term profit cloud your long-term objectives. You may be tempted to utilize black-hat SEO tactics to get a head start on your competition. However, these tactics can backfire, and permanently delist your business from Google. I am sure I do not need to explain the ramifications of such a thing.
Instead, focus on organically growing your online presence. Even if you do not have a huge marketing budget, do whatever you can. Even a single blog post a week can have a hugely positive impact on your business in a few years.
Obviously, if you are serious about becoming a million-dollar maid service, then you should have a large marketing budget. In that case, you should use legal but aggressive SEO tactics.
Be Consistent With Your SEO
I have seen so many businesses forgo SEO because they feel that it is not showing results. I understand the frustration of spending hundreds of dollars a month and not seeing an increase in sales. However, SEO is a game that is meant to be played over a few years rather than a few weeks.
It usually takes at least a few months for SEO to start showing its effects. Even then, the effects may not seem to drive too much traffic to your maid service. The reason for that is that Google prefers to show domains with a higher authority on its first page.
For you to build domain authority, you need to have a website that not only follows the SEO best practices but has been following them for some time. If your website is new, you should be prepared to wait at least a few months (if not a few years) for your website to show up on the top search results for the major keywords.
Avoid Doing Things That You Are Not an Expert in
SEO, on the surface, seems incredibly simple. All you need to do is to include a few keywords in your webpages, correct?
WRONG! SEO is far more complex than it may initially seem. Instead of telling you how, let’s take a look at a few major things that can end up having an impact on your Google ranking.
- Page load times
- Off-page SEO (the way your website is coded)
- Authority of your external links
- The number of dead pages with little or no content on your website
- The authority of your inbound links
When companies are serious about SEO, they often pay other websites to generate content with links to them. A link on a highly reputable website may cost you upwards of $500.
If you do not have the technical know-how, avoid trying to do SEO on your own. You can either hire an SEO specialist for your organization or outsource the SEO aspect to an external firm.
Are Maid Service SEO Specialists Worth it?
If your goal is to grow your maid service into a million-dollar business, then hiring SEO specialists is worth it.
The thing about SEO specialists is that apart from the technical know-how that they possess, they can also plan your SEO strategy with a long-term outlook in mind.
When you hire high-end SEO specialists, they will first sit down with you (or have an online meeting) to discuss what the end-goal of your maid service is. They will then usually recommend you multiple strategies and you can select one based on your budget.
Even if your end-goal is not to be a million-dollar business but rather to be a leading maid service in your local area, an SEO specialist can help. In this case, you will only need to perform local SEO which will be much less expensive than if you decided to pursue a broad strategy.
Contact Auguste Global Now!
Maid service SEO specialists Auguste Global can help your business succeed no matter where you are based. With a wide range of marketing programs to help grow your maid service, you only need to spend on strategies that will help you get to your long-term goal.
Auguste Global can perform the SEO for your entire website, letting you turn your attention to other aspects of your business. If you would rather delegate the marketing of your entire business to a specialist, you can also opt for Rocket Fuel, which is a one-stop solution for all your marketing needs.