Finding marketing strategies is easy. However, they do not usually tend to deal with cleaning service marketing directly. Cleaning businesses are unique, and they require strategies that deal specifically with their diverse client base.
Here, we discuss a few marketing strategies that will help your cleaning business drastically increase its sales. Regardless of whether your target market is residential or commercial, these strategies will work perfectly. While implementing these strategies may require resources, the payoff makes it more than worth it.
Develop a Cleaning Service Marketing Plan
This is the first thing that you should do. Having a marketing plan in place will allow you to allocate resources efficiently and not waste money on strategies that do not work. All the strategies that we mention after this can be integrated into your marketing plan.
If you are someone who has never studied marketing or business administration, do not worry. Marketing plans are extremely simple. Hubspot has a basic marketing plan guide that can help you get started.
Your marketing plan should be fluid and dynamic. As you become an experienced marketer, your plan should change to reflect that. I recommend reviewing your marketing plan quarterly and making any changes that you feel are necessary.
Utilize Local SEO
There should be specific pages that are targeted to each specific area that you deal with. It may be easy to say “We provide services in the greater part of Massachusetts”. However, it is much better if you make a specific page that deals with each city in which you operate within that state.
Using a professional marketing service that specializes in SEO is the best thing you can do. Even if you cannot afford a professional service, you should try to hire a dedicated SEO specialist at the very least.
While SEO is not that difficult and you can learn it on your own, it is a time-consuming process. It will be much better for your business if you focus on its operations and the wider marketing strategy rather than drilling down on the nitty-gritty of how the Google algorithm works.
Also, remember that SEO can take a while to show results. Generally, it takes between 3-6 months for the effects of an SEO campaign to become apparent. It is important to be patient during this time.
Make Sure to Use Data
Due to modern technology, it is extremely easy to collect data. You can then use this data to target your ads to viewers that are much more likely to purchase your service.
Cleaning service marketing is quite similar to other marketing niches in this regard. Having the right data can be the difference between your strategy working wonders for your sales or failing to have any noticeable impact. You do not even need to be technologically adept to collect data, as you can simply ask your customers for it.
However, I must again mention how a cleaning service specialty marketing firm can utilize advanced methods to collect data from your ad campaigns and further refine your ads to target the right audience. This is something that you simply won’t be able to do unless you are extremely tech-savvy.
Don’t Underestimate Offline Marketing Strategies
For the most part, online marketing is a much more efficient way to increase sales. Despite that, it does not mean that you should not use traditional marketing channels to further bolster your lead generation.
Everything from radio ads, flyers, and billboards (if you can afford them) to word of mouth can have a huge impact on the amount of sales you generate.
When you design your marketing plan, you should first determine how much of your marketing should be online. Over time, you should collect data and analyze it to see which strategies are more effective. Drop the ones that aren’t working and focus on the ones that are.
This is a simple one. Your website and your marketing material should always reflect what your cleaning company stands for. For example, if you do everything that you can to stay as friendly to the environment as you can, show your customers how you do that.
If you are focused on customer service, then make sure that your customers know that (and also back it up by actually providing top-notch customer service). Even though your customers are interacting with a non-living entity, make sure that they know your organization is made up of people who care.
Cleaning Service Specialty Marketing
If all of this seems too much, then you should start looking for a professional marketing organization. We have already discussed how it is probably best if you delegate your SEO to someone else. Just like that, it is also possible for you to outsource the entire marketing of your cleaning service.
Auguste Global offers numerous plans to help you with this. We offer everything from exemplary SEO services to high-conversion Facebook marketing.
Perhaps the greatest service that we offer is Rocket Fuel. This is a one-stop service for serious cleaning service owners that can manage all your marketing needs. If you are looking for a hands-off approach to marketing, then Rocket Fuel is it!