Your landing page is perhaps the most important part of your online marketing strategy. Generating leads is an objective task, that can be done through analysis and a competent grasp of marketing fundamentals. Landing pages, on the other hand, will determine whether you get the client or not. As such, a lot more thought needs to be put into them.
Thankfully, there are simple ways through which you can set up a decent landing page. Perfecting it will require proper analytics and probably professional help. However, you can use the following secrets to upgrade your landing pages and skyrocket your conversions.
Address the Basics
Before you improve your landing page, you must first address the basics. Make sure you have all the details right. Some of the most common ones that you need to address are the following:
- Address the 5 Ws: Who, What, Why, Where, When.
- Have a Unique Selling Point: Make sure you differentiate yourself from the competition.
- Make it easy for them to purchase your product or service.
- Optimize your landing page for SEO (SEO isn’t just for your blogs).
- Follow all the industry best practices for converting clients.
Over 90% of the information that your brain processes is visual. On top of that, the brain processes visuals up to 60000 times faster than written text.
This means that your landing page should have as much visual input as possible. Of course, all the visual input should have a purpose. Try to have videos explaining what you do and why the lead should pick you over your competitors.
Graphs and charts can also be a big help. They can help differentiate you by providing statistics that aren’t boring.
Lastly, try to have some visual element to your text as well. For example, your buttons should be large and inviting and the main selling proposition should be clearly visible.
Utilize Ad Targeting
When people visit your page and do not avail your services, you can target them specifically with ads.
This is known as retargeting, and it is done through a retargeting pixel. A retargeting pixel is a piece of code that attaches itself to any user that visits your website. If you want, you can target specific ads to those users.
It is often best to approach these users with a promotion. For example, you may be willing to offer them a 20% discount if they avail your services within the next 24 hours. Stuff like this could help create urgency and convert visitors that otherwise wouldn’t have hired you.
The main problem that people have when buying things or services online is trusting the seller. They do not know the quality that is offered until they have purchased and tried their product/service.
As such, your main goal after you tell them about yourself and what you offer is to make them trust you. This can be done in numerous ways, such as:
- Link to third-party review sites such as Google Reviews or Yelp.
- Show some of your best testimonials.
- Try to get clients to give you video testimonials, they are a lot more trustworthy.
- Show any certifications that you may have.
- Try to offer promises for quality of service (such as returns or money-back guarantees).
Sort Out the Backend
Make sure your page has fast loading times, does not have any obvious formatting errors, and appears the same on all devices.
One huge mistake that organizations make when they are branching out to online marketing is to not properly test their website. This leads to problems such as their landing page not appearing properly on mobile phones and tablets.
Also, things such as page load speed times end up affecting your SEO. Google prioritizes pages that load quickly over those that don’t. It is best to hire a competent coder who knows what they are doing rather than cheap out on an inexpensive website that only hampers your growth later.
Perfect Your Landing Page With a Professional Organization
Getting a basic landing page set up is no big deal, and it is possible to do one on your own as long as you are willing to put in the time and the effort.
However, if you want to perfect it and see results that increase your sales exponentially, you will need to perfect it. This will require countless hours of poring over the right kind of data (not to mention collecting that data in the first place).
Hiring a professional organization is the best and the most hassle-free way to go about doing this. Someone who is trained and experienced in setting up landing pages can help fast-track your progress and increase your conversions much faster than you would be able to on your own.
Auguste Global specializes in marketing for cleaning businesses. If you want to quickly grow your business and perfect your lead generation as well as your conversion, you can consult with us from this very website.
With years of experience and a plethora of clients under our belt, we look forward to serving you.