Many cleaning businesses operate without a website. While the vast majority of businesses that operate in a large area or multiple states have a website, smaller businesses often don’t. This is because the cost of setting up a website and maintaining it does not seem to be worth the benefits.
Most cleaning businesses like this usually do all of their marketing through physical means and social media. While this is better than no marketing at all, many business owners do not realize the long-term benefits of a website.
Here, we will look at the benefits of a website for your cleaning business. After that, we will also give you a few tips and tricks to maximize your lead generation through your website.
Why Have a Website?
Regardless of how small or large your cleaning company is, a website is quintessential for anyone looking to expand. Here are a few reasons why:
A Website Legitimizes Your Business
According to Social Media Today, a website is one of the four ways to make your business look legitimate. What this means is that once a potential client takes a look at your website, there will already be a higher form of trust established. This trust would not exist if you only worked through a Facebook page.
Just imagine, you find two businesses that are equal on every footing. However, one of them has a professional website, and the other one just a Facebook page. Which one are you more likely to retain?
Websites Allow Organic Marketing
A lot of small businesses do not understand the effectiveness of organic marketing. Even something as simple as a blog can have huge benefits. Organic marketing is a low-cost strategy that may not be as effective as traditional marketing channels in the short run but will benefit your cleaning business immensely within a few months. A website will also help you get new clients through Search Engine Optimization.
Of course, it is possible for you to hire a professional service for SEO purposes. In fact, it is possible to outsource your entire marketing (e.g. you could use Rocket Fuel by Auguste Global) if you are serious about growth. However, those just starting out or those on a shoestring budget can actually do basic SEO themselves.
Provide Valuable Information
Social media platforms are great. They allow you to regularly interact with your customers and provide an insight into the world of cleaning. However, social media platforms are designed to display the most recent posts, photos, and videos. As such, the explainer videos that you made at the start will probably be lost in the noise.
A website can be a great way to display information that lets the visitor know what your cleaning business does, and how your services can be utilized. A contact page or a form can be the difference between signing a new client or losing one to someone that has a clear procedure for hiring them.
Lastly, you can direct your ads to a specific landing page. Whereas ads (regardless of where they are) are meant to be attention grabbers and provide a quick blurb about your business, a landing page is meant to convert.
A landing page can have all the details that are important to a potential client. At the end, you can guide the visitor on how to contact you. Here are a few tips on how to maximize conversions from your landing page.
Tips on Building a Great Website
Now that you know how important a website is, you should know how to build a great one. Here are a few tips that should help you get started.
- Try to maximize your content marketing through your website. We have already discussed how important a blog is. Make sure that it provides valuable information.
- Try to integrate your social media into your website. For example, regularly link to your blog posts on your Instagram and/or Facebook.
- Make sure your website is mobile-friendly. Hiring a professional designer who knows their stuff is probably a good idea.
- Utilize videos. We have discussed extensively the use of videos on this blog. An explainer video can go a long way.
- Have testimonials. The goal of the website is not only to convert but to build trust. Testimonials can help do that without requiring much time.
- Try to offer as much assistance as possible. If your cleaning business is not large enough to offer a live chat feature, a chatbot might be a decent alternative.
If your website isn’t doing well, a professional audit might be in order. An audit could provide useful insights into what you are doing wrong. While it may be costly, the benefits should outweigh the expense.
We just went through a few reasons why a website is important. While it may seem like a hassle, a website could be the main thing missing from your marketing strategy. A professionally built website could very well be what separates you from your competition.
Whether your ambitions are local or state-wide (or national even), you need a website! If you already have a website, maybe it’s time to update it with the latest info and modernize its look?