Copywriting, something that seems incredibly simple but is a lot more complex than it initially seems. Content marketing is extremely important for your cleaning business, but you must do it correctly. If you are spending time, effort, and money to get your SEO right, then avoiding huge mistakes is a must!
This ultimate guide to copywriting for SEO takes a look at copywriting from a business owner’s perspective. It will not guide you on technical stuff like keyword density, KPIs, etc. Instead, it will get you started on a comprehensive copywriting strategy that will increase the reach of your business exponentially in the long run.
Hire a Professional Copywriter
Copywriting is not easy. Not only do you need to have a high-level command of the English language, but you also need language that is compelling but not salesy.
You may be tempted to write your blog and landing pages on your own but investing in a professional is more than worth it.
The purpose of your copy is not only to generate leads through careful keyword implementation and research, but it is also to convert. A person trained in writing converting copy can increase your sales massively as compared to the copy that you (or an amateur in your organization) would write.
Just as you cannot expect an SEO professional to run your business for you, you should not expect yourself to write SEO copy.
Try to Get People to Your Landing Pages
This strategy is twofold. First, make sure that you have a landing page that is as well written as it can be.
After that, direct as much traffic as you can to that landing page. Let the landing page act as a converting copy and everything else act as a lead-generation device.
This way, if you are generating a lot of leads but not managing to convert, you will know that the problem is with your landing page. If you are having trouble getting people to your landing page in the first place, then you will know that you need to further perfect your SEO.
The purpose of your copywriting should be to help your customers first and sell your product/service second. There are two reasons for this.
The first one is that the Google algorithms are advanced enough to detect when content is helpful to the consumer. Although we do not know how the algorithm exactly works, we have been told that it integrates machine learning and other advanced methods to detect content quality.
Secondly, you want your customers to trust you. If they know that they can come to your website for advice and that your main goal is to help them, they are more likely to avail your services.
Keyword Research is as Important as the Copy
A common beginner mistake is to skimp over keyword research. To save time and a few bucks, business owners often do a brief keyword research and hand those keywords over to the copywriter.
This is never a good idea. The keyword research could very well be the most important part of your SEO strategy. Knowing the right keywords and the ones that you can easily gain a foothold in is the key to a successful SEO strategy.
There are numerous guides on how to conduct keyword research for your business. Thankfully, this is a part of the process that is not technically complex. Although it requires a lot of time, you can do it on your own.
Improve All Elements of Your SEO
Just setting up a blog is not enough for SEO purposes. You also need to have your website copy (everything from the home page to the contact us page) set up to maximize SEO.
Another thing to focus on is off-page SEO. In this case, hiring an SEO professional is always a good idea. Off-page SEO is a lot more complex than on-page SEO, and doing it properly once is much better than doing it improperly and then redoing it once you don’t see the desired results.
We have previously mentioned a few SEO tips for cleaning companies that would help get your business on the right track. Integrating them into your SEO strategy or building a new strategy while following those tips will be immensely helpful for your business.
Is Hiring a Professional SEO Firm a Good Idea?
If you can afford it, then yes. An SEO firm that knows the ins and outs of organic marketing can pay for itself within a few months.
Auguste Global provides top-quality SEO services for cleaning businesses. We can manage everything from copywriting and on-page SEO to backlinks and off-page SEO.
With a dedicated SEO service, you can sit back and focus on other aspects of your business while the ‘professionals’ go about their work. Just remember that it can take a while for SEO to show results. Ideally, you should wait 4 to 6 months before evaluating the success or failure of a strategy.