We have previously discussed the importance of SEO for your cleaning company. SEO seems simple on the surface but is incredibly complex in reality. The main reason for this is that nobody knows how Google sets up its algorithms. As such, advancements in SEO are based on testing and research as opposed to hard and fast rules.
Thankfully, certain best practices will almost certainly help your cleaning business’ SEO campaign. These tips are not that difficult to implement and should offer a significant boost in terms of search results. While we would still recommend hiring an SEO professional, you can also implement them on your own.
Here is how you can improve SEO for your cleaning business:
Set up a Competent Google my Business Page
This is the most common problem that we notice with SEO for cleaning services. They have amazing websites and a proper social media presence. However, they forget to set up a Google My Business page.
When you perform SEO for cleaning companies, you are usually trying to rank for Google since that is the most common search engine. It should be obvious to you why having a presence on Google My Business is important.
The first thing you should do is make sure that all information on your page is accurate. If you haven’t created a page yet, there is a chance that someone else created one for you. Sadly, this would mean that they did not properly optimize it. The page will require edits in this case.
HubSpot has a fairly detailed guide for setting up a Google My Business page correctly. A good page should have all the necessary details including multiple methods of contacting you. It should also have photos of your cleaning service as it can be incredibly useful in building credibility.
Have Inbound Links
You will probably have set up a blog to optimize SEO for your cleaning service (if you haven’t then you should). A common mistake among cleaning businesses is to just utilize internal links. Internal links are important for SEO along with external links (that link to other relevant websites).
What cleaning business owners forget about are inbound links. Inbound links are links to your website that exist on other websites. Think of it as someone else externally linking to you.
There are many ways to generate inbound links. It is not wrong for you to pay for inbound links. However, you must make sure that they are authentic. What I mean is that instead of paying someone to simply link to your website, have your content writer guest post on a relevant website instead and link to your cleaning service in the post.
Domain Authority is Quintessential for SEO
On a slightly related note to the last point, inflating your website with external and inbound links is never a good idea. It is the quality of the link that matters.
For example, linking to the WHO website on your blog will help with SEO for your cleaning company a lot more than linking to a random health website.
Similarly, getting an inbound link from your local news website will be much better for your cleaning service instead of having a small niche blog link to it.
Ahrefs has a comprehensive guide on domain authority that you can utilize. It can help you determine your SEO strategy and plan for the long-term.
Avoid Keyword Duplication as Much as Possible
It may be tempting to save some money and have as many keywords on a single page as possible. Sadly, that is not the right way to perform SEO for your cleaning service.
Make sure that you do not have more than three keywords on a single page. It simply makes it difficult for search engine algorithms to understand what your content is about.
If your budget is too low for the keywords you are trying to rank for, sort them in order of importance. Try to rank for the most important ones first, and then focus on the others.
Encourage Positive Reviews
Positive reviews, especially on your Google My Business page, can help a lot with SEO. Your cleaning business should make it as easy as possible to leave a review. As long as your employees do a stellar job, the reviews will be positive.
You cannot control the frequency of the reviews you receive on Google. As long as your page is optimized, it should do fine on its own.
However, you can influence the reviews you get on your website. Set your website in a way that makes it easy as well as advantageous for happy customers to let others know just how awesome your services are.
See Strategies Through to The End
Before we end, we must discuss this. SEO takes time. If you plan a strategy, you should wait at least 6 months before you start reevaluating it and thinking where it went wrong.
Changing your strategy regularly will only make it more difficult to perform SEO for your cleaning company.
If you are having a lot of trouble when trying to rank, consider a professional SEO firm. While costly at first, a competent SEO firm will pay for itself over time. They will also make it easy for you to focus on other aspects of your business!
